Through single and multi-touch gestures, users can select from a variety of Nike Legacy logos/Sport inspired logos, customize their placement, colors, tints, and apply limited edition patterns. STEADY worked with NYC based artist Also Known As to develop a series of Limited Edition logos to tell the story of Nike AIR and Lunar — each logo is set to a limit of 250 prints. Swipe interactions allow users to view their designs and explore multiple customization offerings in real-time 360° views. The experience is displayed in Full HD 1080p resolution.

The software features a direct to garment process — a CMS driven print queue system that allows sales associates to manage incoming orders, facilitate consumer flow, and print customer orders. Customers can create and place orders directly within the store and walk out with a final customized product.

STEADY worked closely with Nike on the project, from concept to creative to development. STEADY architected the hardware infrastructure associated with the build, as well as the logic behind the direct to garment printing process. Prototyping and user-focus groups were included in the process to analyze human interaction with large format touch screens and perfect the end resulting interaction design and product.

The t-shirt customization experience premiered in Indianapolis before a group of 800+ Finish Line managers. The experience is available in-store at Finish Line : Greenwood Mall, Indianapolis and Mall of Millenia, Orlando.

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The STEADY team took the Twitter Wall on the road to Coachella. The application was displayed in the ZYNC ZONE, a VIP tent sponsored by AMEX. It also served as the backdrop for the ZYNC ZONE INTERVIEWS feature on LIVEDAILY.com.

Users submitted their own original artwork –or– created their own designs via a custom creative builder featuring a variety of patterns, icons, and tools. All user generated artwork lived within an online design gallery where the community voted on the best designs. The winning artist won a year of NIKEiD and their design was released as a limited edition pattern on nikeid.com

Social media tools were implemented into the experience to promote individual artwork on Facebook and Twitter. In addition, a custom widget was developed that allowed users to scrape the voting gallery and bring it into their own personal blog spaces. The widget served as part of an online media buy, which increased vote count for the contest.

A backend CMS powered the experience and allowed Nike to facilitate live uploads. The project was developed as a single portable module that supported multiple languages. The experience lives on 3rd party media portals in China, Germany, and the US. The US version, which resided on Freshnessmag.com received record traffic and over 6,000 user submissions in one month timeframe.

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The experience included an interactive product page along with a video wall that told the story of AIR. The project premiered as a cross-categorical global initiative for Nike Basketball, Nike Running, and Nike Sportswear.

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STEADY designed and built this feature for Nike and the MVPs. Nearly 10,000 designs were submitted during this 1-week contest. The winner goes to the game, sees Kobe wear the design on the court, and receives the autographed sneakers to keep.

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STEADY built a large-scale Twitter wall which was featured at Mercedes-Benz Fashion Week. The American Express sponsored installation was the centerpiece of the tents at Bryant Park. Visitors to the events or anyone with a Twitter account could post a message to the wall using the #AmexMBFW hashtag. More than 30,000 tweets came through with the hashtag during the week.

STEADY designed and built digital spaces for the new puppet crew at Nikebasketball.com and Facebook. Kobe, LeBron, Lil Desmond, Mrs. Lewis, Santa & Reindeer, and the Detective, all find a home for profiles and video episodes. Fans get the chance to interact and track stats, schedules, kicks, and more.

STEADY teamed up with Momentum to create ICEBREAKERS, A Verizon Wireless Experience. The hockey trivia game show was featured during the NHL Winter Classic fan fest at Boston’s Fenway Park. STEADY designed the user experience, built the touch screen interface and created the motion design intro. animation.

STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. STEADY worked closely with kate spade on concept, development and deployment.

STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.


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The iPhone Application Developer should posses the following skills:
• Objective C and C++
• XCode IDE
• iPhone SDK
• OOP design patterns
• Data management and parsing
• Strong understanding of Performance and Memory Optimization
• Vector Alebra (2D and 3D)
• Pro-active in exploring new areas of the iPhone 3.0 SDK
• Problem Solver who enjoys challenges
• Positive thinker with clear communication skills
• Strong desire to work on projects that are new and innovative
• Major Brand/Agency Experience a plus

Please include references of past application work.

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STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

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STEADY worked with Crispin Porter + Bogusky on the website for its iconic Burger King Whopper Virgins documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a Whopper. Steady developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

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STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.

“Strategic Mobile Design: Creating Engaging Experiences”, is a book that examines the entire mobile landscape. The book is tailored for anyone in an academic or business environment who endeavors to learn more about the potential and application of mobile applications. Topics range from creative strategy for the mobile platform to designing for a progressive medium. All topics covered within the book are written from a real-world scenario and based on real project experience, illustrating the true potential of mobile and where its future is headed.

Strategic Mobile Design is published on New Riders / PeachPit Press.

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