STEADY teamed up with Momentum to create ICEBREAKERS, A Verizon Wireless Experience. The hockey trivia game show was featured during the NHL Winter Classic fan fest at Boston’s Fenway Park. STEADY designed the user experience, built the touch screen interface and created the motion design intro. animation.

STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. STEADY worked closely with kate spade on concept, development and deployment.

STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.


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The iPhone Application Developer should posses the following skills:
• Objective C and C++
• XCode IDE
• iPhone SDK
• OOP design patterns
• Data management and parsing
• Strong understanding of Performance and Memory Optimization
• Vector Alebra (2D and 3D)
• Pro-active in exploring new areas of the iPhone 3.0 SDK
• Problem Solver who enjoys challenges
• Positive thinker with clear communication skills
• Strong desire to work on projects that are new and innovative
• Major Brand/Agency Experience a plus

Please include references of past application work.

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STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

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STEADY worked with Crispin Porter + Bogusky on the website for its iconic Burger King Whopper Virgins documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a Whopper. Steady developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

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STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.

“Strategic Mobile Design: Creating Engaging Experiences”, is a book that examines the entire mobile landscape. The book is tailored for anyone in an academic or business environment who endeavors to learn more about the potential and application of mobile applications. Topics range from creative strategy for the mobile platform to designing for a progressive medium. All topics covered within the book are written from a real-world scenario and based on real project experience, illustrating the true potential of mobile and where its future is headed.

Strategic Mobile Design is published on New Riders / PeachPit Press.

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